PlushA company focused on happy toys.
Reliable wholesale supplier of squishy toys, plush toys, keychains and small accessories. Factory direct, OEM/ODM supported, shipped worldwide from China.
What We Supply
Browse our core categories and find the right toys for your market — most items come with retail-ready countertop display boxes.

Plush Toys
Cuddle plush, anti-stress dolls and viral novelty plush — soft, adorable bestsellers.
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Squishy Toys
Slow-rising fruit squishies and ASMR squeeze toys — with countertop display boxes.
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Keychains
Trending bag charms, plush pendants and novelty keychains — 50+ styles in stock.
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Small Jewelry & More
Flocked charms, resin fruit chains, desk toys and other gift assortments.
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A growing lineup of best-selling squishy, plush, keychain and accessory toys — most items ship in retail-ready display boxes.
Plush
Plush
Plush“Punch Me!” Anti-Stress Plush
Bobble-head punching plush for stress relief · giftable novelty
PlushGrumpy Girl Doll Charm
Sassy braided-hair doll pendant · viral bag charm style
PlushFluffy Clown Charm · Mint
Shaggy clown-face doll pendant · display case ready
PlushFluffy Clown Charm · Forest
Deep-green shaggy doll with hanging loop · gift boxed
Plush
PlushHelmet Bear Plush Charm
Mini bear with light-up helmet · bag charm bestseller
SquishyMy World Ice Cube Squishy
Pixel-block themed squeeze cubes · 12-pc countertop display
Squishy
Squishy
Squishy
Squishy
Squishy
Squishy
SquishyBanana Squishy · Squishy Fun
Fruit & veggie series squeeze banana · 12-pc display
Squishy
Squishy
SquishyGlitter Pumpkin Squishy
Halloween glitter pumpkin stress toy · seasonal bestseller
SquishyDoughnut Squishy
Soft squeeze stress-relief doughnuts · boxed countertop display
Squishy
Squishy
SquishySalted Butter Squishy
Jumbo butter-stick squeeze toy · 6 colors · 12-pc display
Squishy
Squishy
SquishyGlow Strawberry Squishy
Translucent strawberry squeeze toy · 4 colors per set
SquishyFruit Squishy · Counter Display
Pineapple squishies in clear boxes · 12-pc retail display
Squishy
SquishySqueezy Buddies · Moon & Capsule
Glitter moon & capsule squishies · stress-relief counter box
SquishySqueezy Buddies · Smiley Stars
Glitter star squishies with kawaii faces · 6 colors
SquishyDragon Fruit · Counter Display
Soft-stretch dragon fruit squishies · ASMR series display
KeychainCharm Style Gallery · 50+ Styles
Actual size 15–40 mm · mix & match any styles per carton · full list on request
KeychainGrim Reaper Squishy Keychain
Halloween glow-friendly reaper pendant · bag charm ready
Keychain
KeychainChristmas Tree Bear Pendant
Holiday bear-in-tree bag charm · Christmas season favorite
AccessoryResin Fruit Charm Chains
Orange, apple, pear & lemon on pearl chains · glossy finish
AccessoryFlocked Animal Charms
Velvet-touch animal pendants · deer, bunny, bear & more · 50+ styles
AccessoryFlocked Charm Assortment
Mini flocked charms 15–40 mm · mixed-style cartons available
Accessory
AccessorySafari Charm Series
Giraffe, elephant, whale & friends · pastel flocked finish
See Them in Action
Real photos of our newest arrivals — squeeze them, wind them, light them up.

Coffee Crew Spinner Doll
Goggle-eyed barista doll on a spinning coffee-cup base.

Potato Buddy Bag Charm
Chubby potato plush charm with little boots — clip & go.

Squeeze Dino Squishy
Slow-rise purple dino that puffs back into shape.

Tongue-Snapping Chameleon
Pull-back chameleon that catches its prey — a counter favorite.

Skull Squishy Squeeze
Slow-rise crackle-finish skull keychain — Halloween hit.

Light-Up Mini Helmet
Tap to glow — pairs with our helmet-bear plush charms.

Mini Pull-Cord Chainsaw
Tiny tool toy with spinning blade action — novelty gifting.

Hooded Vinyl Figurines
Collectible mini figures in hoodie suits — many styles.

Fluffy Plush Bag Charms
Soft furry charm pendants in assorted animal styles.
Built for Buyers, Ready for Shelves
We keep wholesale simple: one point of contact, factory-direct pricing, and goods packed the way retailers need them.
Factory-Direct Supply
We source directly from producing factories, cutting middle layers so your landed cost stays competitive.
OEM & ODM Supported
Custom branding, packaging and assortments — from private-label boxes to full product development.
Retail-Ready Packaging
Most items ship in countertop display boxes — open the carton, put it on the shelf, start selling.
Worldwide Shipping
A licensed import & export company handling documentation and shipping coordination end to end.
Happy Toy
Happy Toy is a Chinese foreign-trade brand specializing in squishy toys, ASMR squeeze toys, plush toys, keychains and novelty gifts. We connect competitive factories in China with toy wholesalers, distributors and retail chains around the world.
The company is licensed for goods and technology import & export, and every order is handled with the same promise: clear communication, honest pricing and products that delight end customers.
Ready to stock toys that sell themselves?
Send us your requirements and receive a detailed quotation within 24 hours.
Request a QuoteLet’s Talk Business
Tell us what you need — product mix, quantities, target market — and we’ll come back with a quotation and samples plan.
Email Us
Send your inquiry list any time — we reply during China business hours.
WhatsApp · WeChat · Zalo
Chat with us directly — same number on WhatsApp, WeChat and Zalo.
WeChat / Zalo: 8618164103013
Company
Enshi Kaixin Foreign Trade Service Co., Ltd.
happy-toy.cn